The Urbanite
This car-sharing group includes mostly young men and women who live in busy city centres. They have consciously decided to enjoy the benefits of owning a car without actually having to own one. One of the main reasons for this decision is that owning comes with fixed costs and a lot of hassle. The urbanite typically uses public transport, bicycles and car-sharing for all of their mobility needs - flexibility is key for this demographic and having the ability to choose the mode of transport that best fits each situation is one of the main reasons car-sharing has become part of their routines.
The Tourist
Tourists are typically new to a city and hence don’t always know their way around. They either don’t own a car or have left it at home. Car-sharing, thus, provides the ideal alternative. A set of wheels while on the road. The tourist can use a car whenever they need one – whether to take a tour of the city or simply to hop from one sightseeing spot to the next. Registration with a European driving license is quick and easy in the SHARE NOW app and only takes a few minutes. What’s more, all members who have already registered in another European country can simply rent a car abroad using their existing account with no admin. When you become a member of a car-sharing community like ours, you’ll have access to vehicles in 16 major cities across 8 countries in Europe.
The Business Person
People often travel around the city for business. Whether it’s hopping from one meeting to the next or travelling to another city to meet clients, car-sharing offers companies the easiest and cheapest way of making sure their employees can conveniently get to where they need to be. Increasingly, car-sharing is becoming a popular company perk for employers - offering staff access to a large fleet of premium vehicles with a monthly mobility allowance.
The Weekend Adventurer
Life in the city is bliss, but there are times when you just need to get away from the hustle and bustle. Escaping to the countryside for a day trip or a weekend away can be the perfect respite from big-city living. Car-sharing opens up the possibility of travel outside of the city limits. You can rent a car from anywhere from a couple of hours right up to 30 days, meaning that however far you plan on adventuring outside of the city, you’re covered. The weekend adventurer is the kind of car-sharer that loves to escape into nature, go for a swim in a rural lake or just tackle an attractive road trip.
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The Multitasker
Doing the shopping, picking up clothes from the dry cleaners, taking the kids to school or visiting relatives on a Sunday – for the ultimate multitasker, flexible car-sharing is there when they need it. Public transport is great, but when you’ve got a lot of errands to run or heavy shopping bags to carry, the train or bus can be a chore. Having your own car on these busy days can be a life-saver, and the urban multitasker knows it.
David McCourt
Sr. Editorial Content Strategist
"Own less, share more."
David is on a mission to improve the quality of life in cities through modern mobility solutions.
